One of the most important things about your website is your domain name.
It will totally make or break your business!
We have a client who originally used a .com domain name. However, if your primary target market is local, you do not want to use a .com domain.
This is so because Google will always give ranking preference to a local website if the searchers’ intent is to transact locally.
So, if your market is Malaysia, you will want to use a .my or a .com.my extension.
This client’s ecommerce market is primarily in Singapore but she used a .com domain, resulting in the site not ranking for much in Google.
On our advice, she made a major change to a .sg domain name and our team migrated the whole website to the new one using a page-by-page 301-redirect to preserve its SEO “equity”.
Quite instantly, you can see the before/after result.
We also have clients who used to target only the local markets, however, due to the US-China trade war, they need to go global to capture new markets.
Using a local domain name will NEVER help for global expansion.
We have consulted countless of clients on this very high-level digital strategy and set the right direction for them.
Works like a charm!