In the ever-evolving world of SEO, topical authority continues to prove its worth as a game-changer.
Our client, a leading cosmetics company in Malaysia, was struggling to gain online visibility in the highly competitive beauty industry. They had a solid product line but were unable to reach their target audience effectively.
Our Strategy
- Topical keyword research to identify the most relevant primary and secondary keywords.
- User behaviour and query semantics analysis.
- Creating comprehensive topical maps to win for relevant keywords and their semantic variations.
- Publishing engaging, informative, high-quality SEO-structured content that resonated with the target audience.
- URL hierarchy optimisation.
- Meta tags optimisation to send the right triggers to Google’s NLP algorithm.
- Strategic internal linking to boost SEO equity.
- Implementing structured data (schema) to provide context to the content.
- Layering additional new SEO-structured content on existing ones.
- Consolidating existing content that was fighting for the same keywords (keyword cannibalization)
The Results
Within just two months of implementing our topical authority plan, we observed the following results:
- Impressions skyrocketed from a modest number to an astounding 21,000% increase.
- Clicks improved significantly, showing a 6,000% increase.
- The website began ranking for all variations of the targeted primary keywords.
- Some of the most relevant keywords started ranking on the first page of search results.
This case study (SEO for a cosmetic company) serves as a reminder that with the right strategy and a well-crafted topical map, even the most competitive markets can be conquered.
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